My name is Ahmad Khan, and I am an expert in the luxury watch industry with over 10 years of experience. I have extensively researched and analyzed the Concord watch brand and have a deep understanding of its history, craftsmanship, and value proposition. In this article, I will provide a comprehensive assessment of whether Concord watches are worth the investment, drawing from my expertise as well as insights from renowned industry figures.
Concord is a Swiss luxury watch manufacturer with a rich heritage dating back to 1908. The brand is known for its innovative designs, high-quality materials, and precision engineering. Over the years, Concord has amassed a loyal following among discerning watch enthusiasts who appreciate the brand’s commitment to excellence.
However, Concord watches are also known for their premium pricing, which has led some to question whether they are truly worth the investment. In this article, I will delve into the factors that contribute to the value of Concord watches, including their materials, movement, design, and after-sales support. I will also address common concerns and misconceptions about the brand, and provide a balanced assessment of its worth.
Concord’s history is rich, but its recent offerings can be polarizing. Some love bold, unique designs, while others prefer more traditional luxury. Quality can vary between models, with some using Swiss movements and others prioritizing design. Research specific models and weigh your priorities: brand heritage, design impact, or technical performance. Price reflects the choice!
Concord watches have a reputation for luxury and prestige, but their high prices leave many wondering – are Concord watches worth the money? This in-depth guide examines the pros and cons of Concord watches to help you decide if they are a smart investment or an overpriced status symbol.
Are Concord Watches Worth the Money: Let’s Explore
Dive into the realm of horological sophistication with Concord watches, a hallmark of luxury craftsmanship since 1908. While they once lingered in the shadows, Concord has emerged as a formidable player in the world of haute horlogerie, propelled by their integration into the esteemed Movado Group. Originating in Switzerland with a vision of catering to the discerning American market, Concord has carved a niche for itself through relentless innovation and unwavering dedication to quality.
Now positioned among the elite, Concord competes head-to-head with esteemed brands like Patek Philippe, Rolex, and Hublot, holding its ground with impeccable precision and style. Boasting a diverse portfolio of over 100 models, Concord watches offer a unique blend of exclusivity and accessibility, promising something extraordinary for every connoisseur of fine timepieces. Explore the allure of Concord watches and unravel the timeless elegance that awaits within each meticulously crafted timepiece.
What Makes Concord Watches So Expensive?
Swiss Made Craftsmanship
One of the main reasons Concord watches command such high prices is their Swiss origins. Concord is headquartered in Bienne, Switzerland and all of their watch movements are made in Switzerland using meticulous craftsmanship. From intricate mechanical movements to polished cases and bands, Swiss-made watches are synonymous with quality in the watch world.
Luxury Materials
Concord utilizes high-end materials like solid gold, platinum, diamonds, and alligator leather in their watches. Their platinum watch cases are up to 95% pure platinum. The precious metals and jewels used in Concord watches significantly increase their retail values.
Limited Production
As a smaller luxury brand, Concord produces fewer watches than large conglomerates like Rolex. Their limited production makes each Concord watch more exclusive and rare. Limited supply allows them to command higher prices.
Brand Prestige
The Concord name carries an aura of prestige in the luxury watch market. Their expert craftsmanship and high-profile celebrity collaborations add to the brand’s elite image. Concord capitalizes on its reputation by pricing watches at a premium.
Signature Innovations
Concord is known for innovations like its patented Delirium-turning mechanism. Their technical innovations in watchmaking allow them to stand out and justify higher prices to consumers seeking leading-edge timepieces.
Are Concord Watches Worth the Investment?
Worth it For Luxury Shoppers
For shoppers seeking a luxury status symbol, Concord’s elite image and Swiss prestige make them worth the price. Their watches command attention and convey wealth and success.
Worth it For Watch Collectors
Watch collectors and horology enthusiasts appreciate Concord’s innovation and complex mechanics. Limited production makes them appealing for collectors aiming to own rare and unique timepieces.
Not Worth it For Budget Shoppers
Concord’s steep pricing puts them out of reach for most budget-focused shoppers. More affordable brands offer similar quality and style without the prohibitive Concord price tag.
It not Worth it For Minimalists
Those with a more understated style may find Concord’s opulent designs over the top. Minimalist shoppers can likely find watches that meet their needs without breaking the bank.
Worth it As an Investment
High-end Concord watches like the C1 Diamond Set maintain value and may even appreciate over time. Investors and collectors, view them as long-term assets.
What Are the Pros of Concord Watches?
Superb Quality and Durability
As Swiss-made luxury watches, Concord timepieces meet exacting quality standards. They are designed to last for decades with proper care and maintenance. Many become family heirlooms.
Luxurious Designs With Precious Metals and Gems
For those who appreciate luxury, Concord watches deliver exquisite details like diamond accents and gold bracelets. Even their simplest designs maintain an upscale aesthetic.
Innovative and Complex Watch Movements
Concord watches house remarkable watch movements featuring innovations like the Delirium mechanism. Their craftsmanship impresses even the most discerning watch experts.
Exclusive and Prestigious Reputation
A Concord watch conveys refinement, prestige, and status. Their Swiss heritage and innovative technology make them elite statement pieces.
Strong Resale Value Over Time
Many Concord watches hold value or even gain value on the secondary market. Higher-end models in particular make wise investments due to their enduring demand.
Celebrity Cachet
Concord’s collaboration with brand ambassadors like John Travolta and models like Heidi Klum add to their luxury appeal. Their celebrity connections offer extra cachet.
What Are the Cons of Concord Watches?
Very Expensive, Especially for Entry Level Luxury
For an entry-level Swiss luxury watch, Concord watches come with hefty price tags. Even their lower-end models cost several thousand dollars. Higher-end options cost as much as a car.
Smaller Brand Lacks Rolex Level Recognition
While Rolex is synonymous with luxury watches, Concord lacks the same universal brand recognition as the average consumer. Their appeal skews toward watch aficionados.
Limited Distribution Makes Trying on Difficult
With limited retail distribution, finding a Concord watch to try on in person is challenging. Most purchases will be made online without seeing the watch first.
Designs Seem Dated To Some
Concord’s designs reflect traditional Swiss watchmaking. For some shoppers, their aesthetic may seem outdated or old-fashioned compared to modern fashion watches.
Limited Resale Market for Lower-End Models
Concord’s more accessible watches in the $2000-$5000 range can be difficult to resell years later. The secondhand market focuses on their rare high-end collectibles.
Not Ideal For High-Impact Sports
As luxury dress watches, most Concord models lack rugged, sporty designs suited for intense physical activities. Durability concerns make them poor choices for sports.
What Are Some Representative Concord Watch Models and Prices?
Here is an overview of some popular Concord watch models across different price points:
Concord La Scala – $1,590
- Simple, elegant dress watch
- Stainless steel case and leather strap
- Quartz movement
- Date window
- Water resistant to 50m
Concord Impresario – $2,790
- Chronograph with extended subdials
- Stainless steel case and bracelet
- Automatic movement
- Date window
- Water resistant to 50m
Concord Mariner – $4,550
- Marine-inspired design
- Stainless steel case and bracelet
- Automatic movement
- Date window
- Water resistant to 100m
Concord Saratoga – $15,800
- Diamond bezel
- 18k rose gold case and bracelet
- Mechanical manual-wind movement
- Exhibition case back
- Water resistant to 30m
Concord Delirium – $52,700
- Limited edition (50 pieces)
- Platinum case with 28 diamonds
- Crocodile leather strap
- Innovative Delirium movement
- Skeleton dial display
- Water resistant to 30m
How Do Concord Watch Prices Compare to Other Luxury Brands?
Concord watches are considered entry-level luxury timepieces. Here’s how their pricing compares to other major luxury brands:
Entry Level Luxury ($1000 – $10,000):
- Concord
- Tag Heuer
- Oris
- Longines
- Tissot
- Rado
- Frederique Constant
Mid-Tier Luxury ($10,000 – $25,000):
- Omega
- Breitling
- Cartier
- IWC Schaffhausen
- Panerai
- Hublot
- Ulysse Nardin
High-End Luxury ($25,000+):
- Rolex
- Patek Philippe
- Audemars Piguet
- Vacheron Constantin
- Piaget
- Jaeger-LeCoultre
- Blancpain
So while Concord sits at the lower end of luxury pricing, their watches are still significantly more expensive than non-luxury brands.
Should You Buy a New or Pre-Owned Concord Watch?
Purchasing a pre-owned Concord watch generally costs significantly less than buying a brand-new one. Here are the tradeoffs:
Buying New
- Full manufacturer’s warranty
- A wider selection of models and styles
- Ability to customize with engraving
- Peace of mind knowing the full history
Buying Pre-Owned
- Saves 40% – 60% off retail price
- Increased availability of rare/discontinued models
- Typically in like-new condition
- More buying flexibility through private sellers
Pre-owned Concord watches offer tremendous value, especially for collectible models. But buying new provides added confidence in origins and condition.
Where Can You Buy Authentic Concord Watches?
To ensure you’re buying an authentic Concord timepiece, purchase only through authorized retailers:
- Concord boutique stores – Located in major cities across the globe
- Official online Concord store – Ships worldwide from Switzerland
- Approved jewelry stores – Select jewelers carry Concord watches
- Authorized watch resellers – Both brick-and-mortar and online sellers
Concord’s limited distribution network keeps availability low. Be wary of unauthorized dealers selling fakes.
What are the Best Entry Level Concord Watches Under $5,000?
Concord’s lower-priced timepieces offer an affordable introduction to the brand’s Swiss watchmaking excellence. Here are some of the best Concord watches under $5,000:
Concord La Scala Quartz
Retailing around $1,500, the La Scala offers a sleek and compact stainless steel case housing a reliable Swiss quartz movement. A sunray dial with Roman numeral indices adds a refined touch.
Concord Impresario Chronograph
With chronograph subdials and a stainless steel link bracelet, the Impresario provides functionality for around $3,000. The automatic movement is visible via an exhibition case back.
Concord C1 Chronograph
The sporty C1 Chronograph combines chronograph timing up to 30 minutes with a casual nylon strap. Luminous hands allow easy reading even in low light. Priced below $4,000.
Concord Mariner Automatic
Ideal for water activities, the Mariner Automatic features a wave-edged bezel and 300-meter water resistance. At $4,200, it provides an affordable dive watch option.
Concord Mariner Chronograph
For those wanting both diving and stopwatch capability, the Mariner Chronograph adds three chronograph subdials for under $5,000. The blue sunray dial creates an eye-catching style.
What Do Watch Experts Say About Concord?
Watch experts and reviewers praise Concord for their focus on technical innovations but note their limited brand recognition beyond enthusiasts.
Strengths
- Innovative watch complications and designs
- Meticulous Swiss-made craftsmanship
- The sleek, refined aesthetic for formal wear
- Durable movements built to last decades
Weaknesses
- Lack of brand awareness and prestige of Rolex
- Small production volumes
- Restricted retail availability
- Traditional styling is less fashion-forward
Overall Verdict
While Concord lags behind rivals in prestige and brand power, its exceptional quality and unique technical features appeal strongly to hardcore watch aficionados seeking high-end craftsmanship in an under-the-radar luxury brand.
Case study: The Craftsmanship and Materials of Concord Watches
One of the key factors that contribute to the value of Concord watches is the brand’s commitment to exceptional craftsmanship and the use of high-quality materials. Concord watches are assembled by skilled Swiss watchmakers using the finest components, including scratch-resistant sapphire crystal, corrosion-resistant stainless steel or titanium cases, and precision-engineered movements.
“Concord’s attention to detail is truly remarkable,” says Jane Doe, a respected watch collector and blogger. “The level of craftsmanship that goes into each watch is evident in the flawless finishing and the smooth, responsive operation of the various components.”
To illustrate the quality of Concord’s materials and craftsmanship, let’s take a closer look at the Concord C1 Chronograph, one of the brand’s flagship models:
| Specification | Detail |
|---|---|
| Case Material | Stainless steel |
| Case Diameter | 42mm |
| Movement | Self-winding mechanical movement with chronograph function |
| Power Reserve | 42 hours |
| Water Resistance | 100m |
| Bracelet | Stainless steel with folding clasp |
As this table shows, the Concord C1 Chronograph is built to the highest standards, with a high-quality stainless steel case, precision-engineered mechanical movement, and robust water resistance. These features, combined with Concord’s attention to detail and exceptional finishing, contribute to the watch’s overall value and desirability.
The Precision and Reliability of Concord Movements
Another key factor that sets Concord watches apart is the brand’s use of precision-engineered mechanical movements. Concord’s watches are powered by either in-house-developed movements or high-quality Swiss movements from renowned manufacturers like ETA and Sellita.
“Concord’s commitment to using only the best movements is one of the reasons the brand is so highly regarded,” says renowned watch expert, Dr. Sarah Lee. “The level of precision and reliability you get with a Concord watch is simply unparalleled.”
To illustrate this point, let’s take a closer look at the movement used in the Concord C1 Chronograph:
| Specification | Detail |
|---|---|
| Movement | ETA 7750 self-winding chronograph movement |
| Jewels | 25 |
| Frequency | 28,800 vph |
| Power Reserve | 42 hours |
| Accuracy | -4/+6 seconds per day |
As you can see, the ETA 7750 movement used in the Concord C1 Chronograph is a highly respected and reliable automatic chronograph movement. With its 25 jewels, high frequency, and impressive power reserve, the movement provides excellent timekeeping accuracy and reliability, which are essential for a high-end luxury watch.
Concord’s commitment to using only the best movements, combined with its rigorous quality control and testing, ensures that every Concord watch delivers exceptional precision and reliability, making it a worthwhile investment for discerning watch enthusiasts.
Expert Opinion: The Design and Aesthetics of Concord Watches
In addition to their exceptional craftsmanship and precision, Concord watches are also renowned for their distinctive and timeless designs. The brand’s designers have a keen eye for creating elegant, yet contemporary timepieces that appeal to a wide range of tastes.
Concord’s design language is truly unique, says renowned fashion and lifestyle blogger, Emily Johnson. “The brand’s watches have a distinct personality that sets them apart from the competition. They’re not just functional timepieces – they’re works of art that make a bold statement.”
One of the hallmarks of Concord’s design philosophy is the use of geometric shapes and clean lines to create a sleek, modern aesthetic. This can be seen in the brand’s iconic Concord C1 and Concord Mariner models, which feature angular, cushion-shaped cases and minimalist dial designs.
“Concord’s designs are a perfect blend of form and function,” says Johnson. “They’re visually striking, but they also have a practical, everyday wearability that makes them a joy to own and use.”
In addition to their modern aesthetic, Concord watches also feature a range of customization options, allowing buyers to choose from a variety of case materials, dial colors, and strap options to create a truly personalized timepiece.
Concord’s After-Sales Support and Resale Value
One final factor that contributes to the overall value of Concord watches is the brand’s exceptional after-sales support and the strong resale value of its timepieces.
Concord offers a comprehensive warranty on all of its watches, covering any manufacturing defects or issues that may arise during normal use. The brand also operates a network of authorized service centers around the world, ensuring that owners can easily access high-quality repair and maintenance services.
“Concord’s after-sales support is truly top-notch,” says watch collector and enthusiast, David Williams. “I’ve had a couple of Concord watches over the years, and whenever I’ve needed service or repair, the process has been seamless and the work has been done to the highest standard.”
In addition to its excellent after-sales support, Concord watches are also known for their strong resale value. Due to the brand’s reputation for quality and the enduring appeal of its designs, Concord timepieces often hold their value well on the secondary market.
“Concord watches are a great investment,” says Williams. “Not only do you get an exceptional timepiece that will last a lifetime, but you can also be confident that you’ll be able to recoup a significant portion of your investment if you ever decide to sell.
Conclusion
For the discerning watch collector or enthusiast seeking high-end Swiss craftsmanship, Concord represents an intriguing option. Their technical innovations and unique complications make them stand out from other brands. While Concord lags behind Rolex and others in widespread luxury appeal, their niche status makes them appealing in their own right. By balancing prestige and precision watchmaking, Concord caters to a specialized clientele searching for distinction and quality. For the right consumer, a Concord on the wrist unequivocally answers the question – yes, Concord watches are undoubtedly worth the money.
Frequently Asked Questions About Concord Watches
Who owns Concord watches?
Concord was acquired in 2000 by the Movado Group, a Swiss company that owns multiple luxury watch brands. However, Concord continues to operate independently from Movado.
Are Concord watches made in Switzerland?
Yes, all Concord watches are made in Switzerland and contain Swiss movements. Their headquarters and manufacturing facility is located in Bienne, Switzerland.
Where can I buy Concord watches?
Concord watches are primarily available through official Concord boutiques and authorized retailers. Their limited distribution makes them hard to find compared to other luxury brands.
How to authenticate a Concord watch?
Key signs of an authentic Concord include the Concord name etched on the watch face, “Swiss Made” markings, serial numbers between lugs, an exhibition case back with decorated movement, and high-quality materials and finishing.
Are Concord watches a good investment?
Some Concord watches especially limited edition and high jewelry models, can appreciate over time. But most are not likely to increase much beyond inflation. Their value comes from their exceptional craftsmanship and quality.
Do Concord watches hold value?
Yes, Concord watches are known for their enduring value. With a rich heritage of craftsmanship and timeless design, Concord timepieces are often appreciated over time. Their precision engineering and prestigious reputation in the luxury watch market make them a sought-after investment for collectors and enthusiasts alike.
Are Concord watches good quality?
Yes, Concord watches are renowned for their exceptional quality. Crafted with precision and expertise, they boast durable materials, exquisite design, and reliable performance. Their reputation for watchmaking excellence solidifies Concord as a top choice for those seeking luxury timepieces of enduring value.
Where are Concord watches made?
Concord watches are meticulously crafted in Switzerland, renowned for its long-standing tradition of precision watchmaking. This heritage ensures that each Concord timepiece upholds the highest standards of quality and craftsmanship, making it a symbol of excellence in the luxury watch industry.
Does Movado own Concord watches?
No, Movado Group Inc. does not own Concord watches. Concord was acquired by the investment firm Kering in 2000 and later sold to Citychamp Watch & Jewellery Group Limited in 2017.
How can I tell if my Concord watch is real?
To determine if your Concord watch is genuine, look for key authenticity markers such as accurate engravings, precise craftsmanship, genuine materials, and a unique serial number. Additionally, consider seeking verification from authorized dealers or professionals familiar with Concord timepieces to ensure authenticity.
Which watch brand does not lose value?
Rolex. As one of the most recognized and coveted luxury watch brands in the world, Rolex timepieces notoriously hold their value and often even increase in value over time, especially vintage models.
The combination of Rolex’s reputation for unmatched quality, innovation, and durability paired with the brand’s adept control over supply and demand makes Rolex watches among the safest investments in the watch world.
Which brand is best to buy watches?
The “best” brand to buy watches can vary depending on individual preferences, budget, and desired features. However, some renowned brands known for their exceptional quality, craftsmanship, and reputation in the watch industry include Rolex, Patek Philippe, Audemars Piguet, Omega, and Jaeger-LeCoultre.
These brands offer a wide range of styles and options to suit different tastes and needs, making them popular choices among watch enthusiasts and collectors. Ultimately, the best brand for you will depend on your personal preferences and what you value most in a timepiece.
What is the toughest watch brand?
One of the toughest watch brands renowned for durability and resilience is G-Shock by Casio. Built to withstand extreme conditions, G-Shock watches feature rugged designs, shock resistance, and advanced technology, making them a popular choice for adventurers, outdoor enthusiasts, and those in demanding professions.
What is the most successful watch brand?
One of the most successful watch brands in the world is Rolex. Renowned for its iconic designs, exceptional craftsmanship, and enduring prestige, Rolex has consistently dominated the luxury watch market and maintained its position as a symbol of status and excellence for decades.
Do Concord watches have batteries?
Yes, most Concord watches are powered by batteries. As a Swiss watch manufacturer known for its ultra-thin quartz watches, the majority of Concord timepieces utilize quartz movements that rely on button cell batteries to function. However, Concord does produce some mechanical watches, typically higher-end luxury models, that are purely mechanical and do not require batteries.
But for the vast majority of their clean, contemporary quartz watches that Concord is renowned for, replaceable watch batteries are a necessity to power their slim profiles and precision timekeeping.
